Noosa Hinterland Rural Enterprise Plan

Developing an environmentally and economically sustainable plan for the Noosa Hinterland.

Project summary

There is limited data on current activities of the Noosa Hinterland on which to base business planning.

Traditional primary production is becoming uneconomic in the region and landowners are unaware of new business opportunities and techniques. New “lifestyle” owners are enthusiastic but need expert support and training. They are a real opportunity to develop the environmental and economic contribution of the Hinterland to the Noosa Biosphere Reserve.

Better informed and resourced rural enterprises can support maintenance and improvement of the environmental standing of the Noosa Biosphere Reserve transition zone. Council planning schemes will benefit from a clear goal for the rural sector.

The overall aim is to foster a range of environmentally and economically sustainable farming and other rural enterprises in a positive Noosa hinterland social environment, integrated with Noosa Biosphere Reserve objectives.

Significant community engagement throughout the project will encourage a vibrant, empowered agricultural community.

The key objectives of the project are to develop a better understanding of rural activities in the Noosa Shire and to provide existing and potential landowners with a prospectus of a range of farm-based opportunities with related revenue for their property. This will include a wide variety of activities ranging from primary production, carbon credits, through to food tourism and accommodation.

Stage 1: Understanding and mapping existing land use, management, and current/future capacity of food production and economic development.

Stage 2: Developing rural enterprise strategies

Proponent: Country Noosa

Project Partners: Noosa Shire Council, University of the Sunshine Coast, Noosa and District Landcare, Healthy Land and Water, MRCCC, BMRG, ZEN Noosa


  • Landholder survey and digital mapping
  • Consumer survey
  • Two stage reports
  • Community 'scenario' workshops
  • GIS database for project partners


This project is due for completion in March 2019.

Project Value

  • Cash & in-kind contributions: $94,000
  • Funding from NBR Foundation: $65,000
  • Project value: $159,000

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