Originally from Southern California, where he witnessed first-hand the consequences of poorly planned development, Rex has lived and worked throughout the US, UK and Europe as well as Australia. Executive roles have included Managing Director, Commercial Director and VP – Sales & Marketing as well as serving on the Board for several consumer technology manufacturers.

Today he is the founder and principal of Truth Sells and is a voice for increased sustainability within the consumer goods industry. Passionate about the Sunshine Coast region and its unique environment, he is a past Chair of the NBRF as well as having served as Chair and President of Queensland Koala Crusaders Inc. and Koala Action Inc